Why Your Site Needs SEO
Help your business succeed

What is Search Engine Optimisation (SEO)? The UK market split for search engines in Dec 2010 share was Google.co.uk 76% Google.com 14% Uk.search.yahoo.com 3% www.live.com 2%

When a user enters a search or keyword phrase into the search box, the search engine reviews it’s recorded image of every relevant webpage and returns all related ones ranked in order of relevancy and usefulness.

The more “spam” or useless websites the search engine returns, the less likely the customer is to return and use the search engine. Therefore the search engines are always looking for better methods to make the list of websites returned more relevant and useful.

The search engines are constantly changing the criteria for their SEO ranking and many website owners have found themselves black listed or moving from No 1 spot in Google down to the 100th spot just because the SEO game changed!

It is therefore important to be sure that any SEO you implement for any keyword phrases is aimed at providing the most relevant and useful information for your customers. Trying to bypass the system may mean you end up with no internet business…..

70% of users only look at the first page the search engine returns. It is therefore a huge advantage for your business to be consistently ranked on that first page for your chosen keyword phrase. However, no one can guarantee to maintain a particular search engine ranking position as it will depend largely on how well optimised your competitor websites are and how often you review and update your optimisation to maintain your position.

Search engines all have robots or spiders which are on-line programs which visit all web sites, indexing their content and building up a summary of the content. This summary is stored in the search engine database and it is this that you search when using a search engine.

Requirements to Consider

• Be certain that SEO is justified by your website objectives and your internet marketing strategy – will potential customers really search for your product/service on-line?;
• Spend time researching and selecting your keyword phrases – the longer and more specific the phrase the less the competition for page one ranking;
• If you sell cameras use the keyword phrase “Kodak Z1285 12.1 HD Digital Camera” rather than “Kodak Camera” to reduce your competition and pre-select your customers;
• Do not use large amounts of graphics, pop-ups, flash, frames, javascript on the web pages you wish the search engines to find as the spiders/robots cannot read this code;
• Do not use re-directs from one website to another – search engines see this as “black hat” and an attempt to deceive customers. Use 301 permanent re-directs instead;

Examples

Review of Key Components of Search Engine

Without search engine optimisation all your hard work could be for nothing. There is very little point in having a fantastic website if no one can find it!

Few people look beyond the first page of search results, so unless your company is listed you could be loosing out. All our websites are set up using SEO friendly techniques this ensures a first page entry on all our websites.

In order to achieve such impressive results your Account Manager will be in contact regarding keywords that you want your business to be found under. You know what your business needs to be found under, so you tell us and we will do the rest.

Domain name selection and registration
Choosing the right Domain name is important and has a major impact on the success of your website. Creative Webdesign can search for your first choice of domain name and purchase it on your behalf. We handle all aspects of registration and if we are unable to get an exact match, we will approach you with some alternatives.

Below are just a few examples of our SEO success stories: